This short video is part of a series from JWS Sales Consultants on how companies can grow their business through inbound leads. This part looks at the importance and ease of using Google my Business / Google Local.
The hiring scene in sales can be a whirlwind. Aspiring reps, eager to impress, might exaggerate their capabilities, guided by well-meaning but possibly misguided recruitment agencies. On the other side, companies, laser-focused on immediate impact, prioritize inflated promises over fundamental sales skills. The result? A revolving door of new hires who underperform, leaving everyone frustrated and questioning the talent pool. But before we write off these "underachievers," let's take a step back. Is the issue truly with the individuals, or is there a systemic flaw in our approach to sales recruitment? The Mirage of Exaggerated Expectations: Recruitment agencies, incentivized by placements, can inadvertently fuel the fire of unrealistic expectations. Their coaching might lead candidates to inflate their past achievements or downplay the nuances of a new role. This creates a "mirage" of immediate success, often based on promises rather than demonstrable skills. B